Initially starting out as hobby, the partnership between the Espiritu sisters has blossomed into a full-pledged venture that designs and manufactures clothing apparel for both genders and various age groups (from infants, kids, teens, to adults) and special lines (eg,for expectant moms, Pinka Men for guys).

The clothes of the Pinkaholic shop at Silliman are designed based on fashion trends not just from the local scene but also from international updates. Pinkaholic design is inspired by fashion icons, in the process mixing up the vocabulary of male and female clothes and fashion that offers the wearers a sense of subtle touch of luxury, modern flair, practicality and comfort rather than expressing ostentation or loud character.

The philosophy of the Pinkaholic Dumaguete outlet is embodied in its slogan - "Smart. Beautiful. Pink."; which is consistent with concepts derived from fashion trend-setters and leading design icons.  For more details on their complete line of clothes and accessories, the Pinkaholic shop at Silliman has online presence via pinkaholicdgte.multiply.com.